Sunday, November 2, 2014

Law of Closure

Law of Closure

When things are close together, brains fill in the gaps. The brain groups things together if the majority is there and will become "whole".



IMB Example

http://www.methodsandtools.com/archive/psychoux25.jpg


Even though there are gaps in the letters, everybody can clearly see the IBM logo do to the law of closure. The brain ignores the gaps, and the lines are seen as whole letters.



WWF Example


There are also gaps in the panda for the WWF logo. Our brains fill in the gaps that are there and can perceive it as a whole panda.






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